Understanding what SEO services you need
If you have had your business website for a few years, you may be wondering what work needs to be done to bring it up to date and utilising the very best SEO applications. Usually, when we are approached by a local business their website is in one of three main stages. These are:
- The tune-up stage
- The build-up stage
- The expand-out stage
Many business owners are not sure at what stage their websites sit, so here is a simple guide to help you understand what stage your site may be at.
The tune-up stage: this is where you are just getting started with SEO and your site is pretty much a blank canvas to build good SEO practices on. The focus here will be building a strong foundation to expand on.
The build-up stage: This is where we take your basic website and add extra value content to improve your chances of ranking well in Google and other website searches. Fixes may include adding extra pages, online business profiles, a resource centre, and generally improving and increasing the quality of your web content to improve your SEO presence online.
The expand-out stage: This is the stage that is aimed at increasing your exposure and giving you more website domain authority. This is the maturing stage of your website where you gain more authority and gravitas and your site starts to be seen more as a trusted entity on the web. The more ‘mature’ your website is, the higher it will rank in search results.