Search Engine Optimisation (SEO) naturally develops in clearly defined stages. Because each stage builds on itself it is important to know where your business website sits at any point. Trying to build your business website SEO without thoroughly checking and fixing the previous stages will lead to more problems to fix further down the line.

If you are a busy business owner in Birmingham and you really don’t know how or don’t have the time to work on your business website SEO or know how to move it forward, then Exclusive Web services are for you!

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Understanding what SEO services you need

If you have had your business website for a few years, you may be wondering what work needs to be done to bring it up to date and utilising the very best SEO applications. Usually, when we are approached by a local business their website is in one of three main stages. These are:

  • The tune-up stage
  • The build-up stage
  • The expand-out stage

Many business owners are not sure at what stage their websites sit, so here is a simple guide to help you understand what stage your site may be at.

The tune-up stage

This is where you are just getting started with SEO and your site is pretty much a blank canvas to build good SEO practices on. The focus here will be building a strong foundation to expand on.

The build-up stage

This is where we take your basic website and add extra value content to improve your chances of ranking well in Google and other website searches. Fixes may include adding extra pages, online business profiles, a resource centre, and generally improving and increasing the quality of your web content to improve your SEO presence online.

The expand-out stage

This is the stage that is aimed at increasing your exposure and giving you more website domain authority. This is the maturing stage of your website where you gain more authority and gravitas and your site starts to be seen more as a trusted entity on the web. The more ‘mature’ your website is, the higher it will rank in search results.

Added value SEO services

Exclusive Web is quite unique with our services in that we offer complete end-to-end services to not only help update and fully optimise your business website for SEO, but we also can continue to support you with our extra value SEO services to keep your website fresh and attractive to Google and other search engines with fresh content and valuable natural backlinks.

We can help you with your content marketing in the form of articles and blogs for your site, or for contributing to other websites to attract valuable backlinks. We can also help to optimise your website to share easily share your content on social media to engage your audience across many different platforms.

These SEO tactics will help to continue your growth and exposure so your business reaches many more prospects while gathering more valuable links to help improve your domain authority.


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