Search Engine Optimisation (SEO) is a technique used to get your website to rank highly in the leading search engines, such as Google, Bing etc. Applying sound SEO fixes can help greatly with your business recognition and awareness because it will enable your business website to rank higher in search engine results for specific keywords that relate to your business.

SEO is very different from old techniques such as keyword spamming, which is now outlawed and can now see websites being heavily penalised and even removed from search engine results entirely.

SEO Consultant Leicester

If you run a business such as a shop or you provide a range of services to customers in the Leicestershire area, then you will be interested in attracting the customers that live or work right on your doorstep and in the local area. This is why using specific SEO techniques to help raise awareness of your business in Leicester is going to be much more valuable to you than trying to attract customers in other parts of the world. Luckily, we can help you to do exactly this with our expert SEO services in Leicester. Contact SEO consultant in Leicester today.

Free SEO checkup

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On-site SEO

Our on-site SEO services involve fully optimising your website for Search Engine Optimisation. This involves checking and updating:

  • Website configuration settings
  • Content & images
  • Internal & external linking
  • Meta tags
  • Sitemap, robots.txt
  • Structure of the website
  • Titles and headings
  • Adding new content for the website

Off-site SEO

Off-site SEO includes:

  • Publishing articles
  • Blog posting
  • Competitors analysis
  • Keywords analysis
  • Media publishing
  • High quality back linking
  • Social media and network engagement

Local SEO in Leicester – advantages

Once all of your on-site SEO work has been completed, we can then move onto working on your off-site SEO. The main difference is that off-site SEO is an ongoing process that will help to keep your website optimised and up to date with the latest changes to Google algorythm, and on top of search engine rankings with fresh, new SEO appropriate content. By using appropriate, natural and relevant keywords in your website content you will rank highly for those words when people search for them and are looking for the business services you offer.

Proper SEO involves a combination of tried and tested techniques that when applied correctly can help to boost your website rankings and will help to raise awareness of your company and what you offer to your target audience. With Google and the other leading search engines now personalising search results by location and preference of their users, it means that search results can vary differently from area to area, depending on the customer’s location and what they are looking for. This is an advantage to a local business that can now successfully compete with major national or international brand names. Local SEO in Leicester is ideal for when a customer would prefer to buy locally from a business they can trust rather than a huge, faceless company with poor customer care.