Once all of your on-site SEO work has been completed, we can then move onto working on your off-site SEO. The main difference is that off-site SEO is an ongoing process that will help to keep your website optimised and up to date with the latest changes to Google algorythm, and on top of search engine rankings with fresh, new SEO appropriate content. By using appropriate, natural and relevant keywords in your website content you will rank highly for those words when people search for them and are looking for the business services you offer.
Proper SEO involves a combination of tried and tested techniques that when applied correctly can help to boost your website rankings and will help to raise awareness of your company and what you offer to your target audience. With Google and the other leading search engines now personalising search results by location and preference of their users, it means that search results can vary differently from area to area, depending on the customer’s location and what they are looking for. This is an advantage to a local business that can now successfully compete with major national or international brand names. Local SEO in Leicester is ideal for when a customer would prefer to buy locally from a business they can trust rather than a huge, faceless company with poor customer care.