After working for so long and so hard to build yourself a successful business in London, you may be wondering why you are not attracting more new customers. After all, you have built yourself a pretty impressive and professional looking website. You have worked hard to help build your presence on social media. So what is it that you are missing?
The answer may be more simple than you think. Maybe despite all your efforts, you still don’t have all the right ‘SEO centric’ techniques in place to attract customers that are on your doorstep. If they don’t know where you are, how are your customers ever going to find you?
This is where Exclusive Web can help. We can create a tailored SEO in London plan specifically for you. Let us explain what SEO is and how it can help your business to succeed.
What does SEO mean?
The term SEO = Search Engine Optimisation. It is a way to help your website be ranked highly on Google and other popular search engines. It is a well known fact that 85% of all customers wanting to buy products and services use search engines to find the businesses they are looking for. What this means for you and your business is that if your website isn’t ranking high enough in the search results, you are losing business to your competition with a higher SEO ranking.
Using targeted and relevant SEO techniques that suit your business perfectly will help to improve the visibility of your website or specific web pages within search engine results. This includes Google, Bing and other search engines that provide organic or free search results.
Google is by far the most popular search engine in use today and they regularly update their algorithms so that only high quality search results make it through to their listings. They prefer quality over quantity, so that means your website structure should be set up properly and SEO optimised to make sure you rank well with Google.
Keeping on top of the latest Google algorithms is part of our job at Exclusive Web, so you can be safe in the knowledge that your website SEO is placed in highly experienced hands.
SEO service can be divided into two main areas:
ON-SITE SEO
This is the process of optimising your website for SEO. This means that we will check and amend a few important areas such as:
- Configuration files setup: htaccess, robots.txt and more
- Content & images
- Internal & external linking
- Meta tags
- Sitemap
- Structure of the website
- Titles of the pages
- Writing new content for the website
On-site SEO is an important step that needs to be done properly before the next stage can begin – the off-site SEO.
OFF-SITE SEO
This is where most of the ongoing SEO work takes place. This is very much a living and breathing part of your website that needs the most constant attention. Here we cover such areas as:
- Advertising
- Articles writing
- Blog posting
- Competitors analysis
- Media publishing
- PR publishing
- Social media and networks engaging
Why SEO is important for your business?
Having the right SEO in place for your London based business is incredibly important. This is why we focus on your specific needs to work out the best possible SEO strategy to help boost your business. Our SEO London techniques help in the following ways:
- Help new clients to find you
- Google is the dominant search engine, so our SEO ticks all Google boxes for maximum exposure
- Great value for money – our SEO services are much cheaper than other advertising options out there, and give far more permanent results
What is the difference between organic and paid search results?
Even though you are running a business from London, it doesn’t mean you should pay through the nose for expensive SEO options. Google offer Google Ads (AdWords), which is basically a pay per click service that can turn out to be very expensive to run for many business owners.
Why would you want to spend a large chunk of your profits on expensive pay per click techniques when you can choose to boost your organic SEO for a more long term investment that brings in much longer lasting gains.
Buying Google ads is a short-term expensive option. Your paid for ads grind to a halt the instant you stop spending out on them. Whereas by investing in organic SEO, you can keep your search engine rankings consistently high without it impacting on your profits or bottom line.
Why Choose Exclusive Web?
We understand that as a business owner you have enough to do running your company every day. You have plenty of day to day tasks on your plate without trying to learn about SEO and having to keep up with all the latest Google algorithm changes. Business websites are an ever-evolving platform that need constant updates and tweaks that require a lot of work and constant input. Fortunately for you, Exclusive Web are here to take that weight off your shoulders.
As leading experts in our field, we know SEO inside out and strive to keep on top of the latest changes and demands from the most popular major search engines. If you want to keep your website one step ahead of your competition, then we are here to do this for you – so you don’t have to!
Regular clients of Exclusive Web enjoy great peace of mind knowing that we are on top of their SEO needs at all times. This means that they can put 100% of their focus and efforts into running their business and expanding their horizons without worry that their website is becoming lost in the mire as they move forward.
Why should I choose your SEO offer?
You may be wondering what makes us so different from other SEO service providers. Here are some very good reasons why you should choose Exclusive Web for your SEO business needs:
- Advice and support throughout
- Clear and transparent process
- Jargon free SEO consultation
- No long term tie-in contracts (minimum 3 months)
- Long lasting results
- On-site and off-site SEO
- Personal approach and great service
- Quality is a top priority (not quantity)
- High quality content creation
What more could you ask for? Feel free to contact us for a friendly chat about your requirements. We are here to help!
But aren’t all SEO service providers exactly the same?
There are many large SEO companies that offer a generic service to all of their clients. At Exclusive Web, we don’t believe in a ‘one-size-fits-all’ service. We pride ourselves on the fact that we take each client and treat them as an individual. We then fully tailor our SEO services to perfectly match what you need taking into consideration your budget limitations.
It is our primary goal to help you to take your business to new heights through our highly targeted SEO services. We ensure that we help you to achieve your goals through maximising your returns, allowing you to reach your target audience in the most efficient and cost-effective way possible.
Don’t just take our word for it. Put us to the test!
A warning about cheap SEO offers
Unfortunately, there are a lot of SEO companies offering unsafe methods that could put your business at risk. Lots of cheap, low-quality SEO strategies that are very much out of date and not up to speed with the latest Google algorithms. This means their SEO methods no longer fit within, or are compliant with current Google guidelines.
Be wary of services that offer automated back-links. These cheap link generators are used to create as many back links as possible, but they are usually of extremely poor quality. Google can easily pick these fake links up and using these techniques can greatly devalue your website. You could even face being banned completely from all Google search results.
If you have been a victim of poor SEO and your website is banned we would be able to provide you with the most effective solution to recover from the Google penalty.
Do not hesitate to get in touch with us at Exclusive Web to find out more about or tailored SEO London-based services.
Local SEO for London
You cannot have helped but notice that Google and other search engines are placing much more important focus on local SEO of late. People can now get much more personalised result according to location and user preferences. What this means for the average business owner is that their website can have very different rankings depending on their location and their proximity to the user. Local businesses can really profit from this because at a local level they will no longer be competing for rankings with larger national or international companies and big brands.
Exclusive Web will ensure that your website is optimised for local searches in line with current Google recommendations and guidelines. Of course your SEO service will not be limited to local London-based searches only – we will also provide you with a comprehensive SEO service tailored to suit your requirements for regional, UK-wide national, European or global reach.
