Many small business owners and sole traders start out asking themselves if their business really needs a website. The simple answer to this question is yes, it makes a lot of sense for you to have a business website to help back up your products and services.
It is hard to believe that in this digital age there is still an estimated 30 to 40 per cent of small businesses that still don’t have a website! The importance of having a business website has been highlighted during the recent pandemic where the lockdown saw consumers switching to buying online by their millions.
Those small businesses without a website are the ones that are now suffering. Having a company website is also a great communication tool to let your customers and your local community know that your business is still operating, or will be resuming normal services once the lockdown has been completely lifted.
The fact that online sales were rapidly increasing even before the Covid-19 pandemic is another good reason why you don’t want to miss out on your slice of the action.
If you are still scratching your head over the need for a company website, then let’s take a look at some very good reasons why a website will add great value to your business.
You don’t need fantastic IT skills to have a website
Many business owners believe they don’t have enough skills or knowledge to build a business website or even the time to dedicate towards its upkeep. However, with more people shopping online for products and to book services, many business owners are now stepping up their service by providing an online presence with their website.
The thing is your business website doesn’t have to be complicated. Even if you prefer to do businesses in person or over the telephone, having a simple business website that shows your contact details and some background information about you will be enough to raise your awareness and encourage customers to contact you.
In fact, you don’t need to worry about setting up your website or it’s ongoing maintenance because there is help available from professionals, such as Exclusive Web, that will take care of this for you.
Customers expect businesses to have websites
These days customers now expect businesses to have websites. People are savvier now and will go online to find out information about your company from your business website. If you don’t have one, then they are much less likely to trust you or want to buy from you.
It is a known fact that consumers will always do some research online before they decide to buy something. This can also include checking out the business websites for shops and services that are right on their own doorstep in their local community.
Customers will want to browse your products and services, take a look at your goods, check prices and availability, check delivery times and costs, and look for positive customer feedback.
You can decide what sort of website you want
No matter what type of small business you operate, you can be in control of how your business website looks and feels. You can decide what information you want to be included and streamline it by cutting out any unnecessary elements that don’t apply to your business.
Your website really is the face of your business so you will want to make sure it tells your customers who you are and what you can do for them. Your website will provide an instant official presence for your company that makes your business look much more respectable and trustworthy.
If you are a small business owner or sole trader that needs help creating your business website, do not hesitate to contact Exclusive Web.
We specialise in helping small business owners to create and maintain their company website to ensure your business will always be presenting the best face for your business online.